How much marketing should your practice do?
In the digital age, patients have come to rely on the internet for just about everything - which includes their healthcare. Studies have shown that up to 70% of potential patients find medical professionals through Google, and 89% of patients will ask Google health-related questions before asking their doctor.
What does this tell us? Your patients are online, actively searching for the services you offer. They can’t find you if you have no digital presence.
The base of any marketing strategy is a properly designed website. As mentioned, your website is essentially a representation of your practice - so a lot of thought needs to go into how it looks and what it says. Remember that most of your marketing will direct patients to your website as well. Your website gives patients the ability to interact with your practice outside of business hours, without the hassle of calling. Patients can navigate the website on their own time, at their leisure.
A good website needs to accomplish a few things:
- Tell patients who you are and what you do;
- Explain how things work at your practice;
- Give people the opportunity to contact you;
- Set the tone for your patient experience.
Your website gives patients the ability to interact with your practice outside of business hours, without the hassle of calling. Patients can navigate the website on their own time, at their leisure.
Social media has become the largest marketing tool in the world, with platforms such as Facebook logging over a billion active users each month.
Using social media to market your practice may not seem like the most natural way to draw in new patients, but the results are staggering. Healthcare practices gain thousands of followers year on year and use these platforms to communicate and engage with their patients - driving patient loyalty. These are some of the ways social media could make your practice more successful:
- Accessibility: Social media provides a new, less formal, more convenient line of communication with patients.
- Engagement: Patients who interact with your posts feel like they’re interacting with your practice too!
- Reach: With paid social media marketing, your posts could reach new patients who would otherwise never have heard of you - bringing even more new patients to your practice.